The evolution of Orange Business from connectivity to digital solutions
Date: 15 August 2024
Authors: Siow Meng Soh, Alfie Amir
GlobalData has published their report “The Evolution of Orange Business From Connectivity to Digital Solutions” based on the Orange Business APAC Analyst Day on 23 July 2024. The report recognizes that Orange Business is one of the few carriers that has evolved its business to remain competitive, not just in the infrastructure layer. It has evolved its solutions to enable it to compete with system integrators and IT managed services companies for projects that involve cloud and application modernization, IoT-enabled capabilities and customer experience (CX)/employee experience (EX) solutions. Orange Business also remains committed to the APAC region while some carriers have scaled down their presence as they rationalize their businesses.
The report also includes the following key takeaways:
- Orange Business has remained very active in APAC and achieving growth through digital services
- APAC is very diverse in terms of maturity of digital adoption and vendor preference, but there continues to be growth opportunities especially in ASEAN, China and India despite the global economic uncertainties
- Orange Business has made better progress than its peers in evolving legacy communications products into business solutions to address CX, EX and operational experience (OX) requirements
- The company is leveraging AI to enhance its solution portfolio to help customers improve employee (including contact center agent) productivity and operational efficiency
- There are also significant opportunities in the digital infrastructure layer for Orange Business to take market share leveraging its Evolution Platform and cybersecurity capabilities
"We are very pleased that GlobalData has recognized the Orange Business achievements and transformation in the Asia Pacific market. The right strategy, together with our value propositions, can help organizations take their operations to the next level and empower them to expand into new markets. We support customers’ digital transformation through our core capabilities in digital consulting, secured digital infrastructure and experience-focused solutions that drive improved flexibility, security and performance at the most competitive price."
Nick Lambert, President and Head of Asia Pacific, Orange Business
Download the complimentary report.