Anthony oversees the loyalty program, direct customer communication (CRM), and targeted campaigns. His expertise in the retail sector allows him to craft customer-centric strategies aimed at strengthening emotional connections with the brand and maximizing CE.

With over 20 years of experience, Yves is a seasoned professional in the fields of Customer Experience (CX), Customer Relationship Management (CRM), analytics, data & AI technologies. As an award-winning director, Yves has a proven track record of leading transformative initiatives that drive value for both external and internal stakeholders across Europe.

Marion Boberg, is a seasoned CX Leader, with over 15 years of experience in human-centered design. As an Offer Strategy Lead, she specializes in crafting strategic offers that empower clients to achieve their CX ambitions. With a passion for CX management, customer journey operations, and governance, Marion drives impactful transformations in customer experience strategies. At this event, she will delve into the power of customer intelligence, including data and AI, and explore CX governance, providing insights on how to structure around customer journeys for optimal orchestration.

Jens is a CX technology enthusiast and strategist with a strong foundation in combining technology with marketing and relationship management. With experience across industries like FMCG, Retail, Banking, Insurance, and Travel, Jens brings practical insights and a reliable track record to advisory roles, helping clients achieve their goals.

Léo Lejeune is an experienced Data Solutions Architect, with over a decade of experience in Modern Data Platforms and Business Intelligence. Léo specializes in defining and executing data solutions strategies, advising customers on their data challenges, and crafting technical solutions that meet diverse data needs. His expertise spans across Azure data services, Power BI, and various modern data technologies. Léo will explain how the transformative power of data and AI in customer experience, exploring how advanced analytics and data governance can drive impactful customer journey operations. He will also provide insights on setting up cloud data platform for optimal orchestration and governance.

Christelle Souaileh is a Partner Tech Strategist at Microsoft. With over 10 years of experience in the Microsoft ecosystem, she collaborates closely with partners to drive technological innovation and strategic initiatives. Christelle has a background in cloud solutions and business applications. She is focusing her expertise in AI and Copilot.

Patrick is leading and unifying Go To Market strategies for Adobe Digital Experience Business. With a passion of driving cross-functional growth, he operates at the crossroads of business strategy, digital innovation, leadership, and execution.
As an author of several articles and publications, he continuously explores the intersection of Customer Experience and business economics and does not shy away from disruptive thinking on this relationship.