What if every Customer Experience was perfectly orchestrated
CX Event
Crowne Plaza Hotel - Brussels Airport
In partnership with Adobe & Microsoft
We are pleased to announce a panel discussion featuring Anthony Iglesias, Director of Data, Insights, Loyalty & CRM at Carrefour, and Sigrid Van Duffel, CX Director at SD Worx.
Unlocking the Power of Smarter Data & AI: A Panel Discussion with Industry Leaders
Join industry leaders as they share insights on leveraging AI and data to enhance CX and loyalty.
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Anthony Iglesias, Director of Personalized Customer Marketing at Carrefour Belgium
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Sigrid Van Duffel, CX Director at SD Worx
Anthony Iglesias, Director of Personalized Customer Marketing at Carrefour Belgium
Anthony is the Director of Personalized Customer Marketing at Carrefour Belgium, where he oversees the loyalty program, direct customer communication (CRM), and targeted campaigns. His expertise in the retail sector allows him to craft customer-centric strategies aimed at strengthening emotional connections with the brand and maximizing CE.
Sigrid Van Duffel, CX Director at SD Worx
Sigrid, leads CX initiatives across 26 countries. With 15+ years in B2B sales and 12+ in CX strategy, she aligns CX with business growth. She specializes in turning insights into impact through feedback loops, service improvements, and culture shifts. Passionate about data-driven action, she ensures every interaction enhance customer experience.
Smarter Insights, Greater Impact: Elevating CX with Data and AI
Join us to explore how data and AI enhance CX orchestration for smarter, more impactful customer journeys.
In partnership with Adobe & Microsoft
This event will uncover how advanced technologies and industry-leading frameworks can:
- Empower organizations to deliver consistent, personalized experiences.
- Unlock the full potential of customer data and insights with AI and Gen AI.
- Discover how Adobe & Microsoft are partnering to accelerate CX transformation of companies
Is this event for you?
Whether you're a business leader, technology strategist, or CX professional, this event is designed to provide actionable insights, innovative approaches, and practical tools to transform your CX strategy and drive meaningful results.
Connect with experts from Orange Business, Microsoft, and Adobe, and explore the future of customer experience orchestration together.
*Submitting the registration form does not guarantee your attendance. Due to limited seating, all registrants will receive an email in the coming days confirming whether or not they have secured a seat. Keep an eye on your inbox!
What you will gain from this CX event
Gain Strategic Insights
Explore Technology Innovations
Learn Best Practices
Network with Peers
Hands-On Exploration
What's on the Agenda
9:30 - Welcome Keynote
9:45 - Part 1: Building Consistent Customer Experience
- "Orchestrated Experiences in an AI world"presented by Yves Van den Brande, Director CX Solutions at Orange Business
- "Achieving Better Experience with Customer Insights, Data & AI" by Marion Boberg , Lead CX Consulting at Orange Business
10:40 - Part 2: The power of Data & Technology
- "Deliver consistent, personalized experiences by aligning human and digital touchpoint" presented by Léo Lejeune, Director Data Solutions at Orange Business & Jens Peeters, Customer Engagement Expert at Orange Business
- Technology Interviews with Adobe & Microsoft Experts Seamless Customer Journeys with AI & Cloud
11:40- Part 3: Unlocking your Organization
Shared experience & Wrap Up
- 12:00 -12:20 - Panel discussion with Sigrid Van Duffel, CX Director at SD Worx & Anthony Iglesias, Director CRM at Carrefour
- 12:20 - 12:30 - "The path to orchestrated experience" presented by Yves Van den Brande, Director CX Solutions at Orange Business
- 12:30 – 13:30 Networking & Open Roundtable Discussion
Enjoy a networking lunch while participating in roundtable discussions
- Navigating Data & AI Challenges for a More Impactful Customer Experience
- Overcoming CX Governance Hurdles to Design Seamless Customer Journeys
- Deep Dive & Connect with Adobe
- Deep Dive & Connect with Microsoft
Meet the experts
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Yves Van den Brande
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Jens Peeters
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Léo Lejeune
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Marion Boberg
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Christelle Souaileh
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Jeff Slough
Yves Van den Brande
Director CX Solutions at Orange Business
- With over 20 years of experience, Yves is a seasoned professional in the fields of Customer Experience (CX), Customer Relationship Management (CRM), analytics, data & AI technologies.
- As an award-winning director, Yves has a proven track record of leading transformative initiatives that drive value for both external and internal stakeholders across Europe.
Jens Peeters
MarTech Enthusiast at Orange Business
- Jens is a CX technology enthusiast and strategist with a strong foundation in combining technology with marketing and relationship management.
- With experience across industries like FMCG, Retail, Banking, Insurance, and Travel, Jens brings practical insights and a reliable track record to advisory roles, helping clients achieve their goals
Léo Lejeune
Tribe Lead Data Solutions at Orange Business
- Léo is an experienced Data Solutions Architect, with over a decade of experience in Modern Data Platforms and Business Intelligence. ,
- Léo specializes in defining and executing data solutions strategies, advising customers on their data challenges, and crafting technical solutions that meet diverse data needs.
- His expertise spans across Azure data services, Power BI, and various modern data technologies.
Marion Boberg
Lead CX Consulting at Orange Business
- Marion, is a seasoned CX Leader, with over 15 years of experience in human-centered design. As an Offer Strategy Lead, she specializes in crafting strategic offers that empower clients to achieve their CX ambitions.
- With a passion for CX management, customer journey operations, and governance, Marion drives impactful transformations in customer experience strategies.
- At this event, she will delve into the power of customer intelligence, including data and AI, and explore CX governance, providing insights on how to structure around customer journeys for optimal orchestration.
Christelle Souaileh
Partner Technology Strategy - AI & Copilot at Microsoft BeLux
- Christelle is a Partner Tech Strategist at Microsoft. With over 10 years of experience in the Microsoft ecosystem, she collaborates closely with partners to drive technological innovation and strategic initiatives.
- Christelle has a background in cloud solutions and business applications. She is focusing her expertise in AI and Copilot.
Jeff Slough
Senior Product Specialist, Digital Experience – Adobe
- Jeff brings over 30 years of expertise in omni-channel strategy, customer engagement, and commercial leadership to his role at Adobe.
- With a deep background in customer experience orchestration, he has been a trusted advisor to global brands helping them harness data to drive revenue growth, customer loyalty, and meaningful engagement.