Thalys enhances customer engagement with real-time Data Hub
Thalys is a French-Belgian high-speed train operator in France, Belgium, German & the Netherlands.
Thalys wanted to better understand its customers. They were looking for a solution to centralize customer information, to create a 360° customer view across brands & channels. They also wanted to be supported regarding their campaign management.
Thalys wanted to better understand its customers. They were looking for a solution to centralize customer information, to create a 360° customer view across brands & channels. They also wanted to be supported regarding their campaign management.
Centralizing Data for comprehensive customer insights
Thalys aimed to centralize customer data, create a unified customer view across channels, and enhance campaign management, with the requirements listed below:
Centralized customer information
Unified cross-channel view
Improved campaign management
Thalys leverages the centralized data hub to gain 360° customer insights and optimize cross-channel campaign management.
Empowering Thalys with a 360° Customer Data Hub
Orange Business helped Thalys to take ownership of their data and to achieve a complete 360° view of their customers in order to support its growth with the creation of a powerful customer data hub tailored to the client need and the implementation of a campaign management tool (Adobe Campaign).
- Efficient & time-saving campaign management tool
- Better customer knowledge
- Better way to reach & engage with customers by offering personalized services & tailored information.
- All the travellers know where they are travelling to and have the right tools to act on this valuable information in the smartest way possible.