Nespresso strengthens campaign management with internalisation and enhanced tools
Nespresso is a subsidiary of the Nestlé group. Positioned on the market of coffee in pods, it offers machines using aluminum capsules.
Nespresso wanted to add more coherence and harmonization in their campaigns across several countries and channels. They wanted to fully exploit their top campaign management tool with proper internal human resources and decided to internalize the campaign management processes and reassess the underlying tool.
Nespresso wanted to add more coherence and harmonization in their campaigns across several countries and channels. They wanted to fully exploit their top campaign management tool with proper internal human resources and decided to internalize the campaign management processes and reassess the underlying tool.
The client leverages our solution to streamline campaign management, ensuring coherence and efficiency across channels.
Harmonising campaigns with internal resources
Nespresso, part of Nestlé, seeks to harmonise campaigns across channels by internalising processes and optimising tools, aiming for enhanced coherence and efficiency with the requirements listed below:
Internal campaign management
Tool optimisation strategy
Cross-channel coherence
Centralised campaign management driving coherence and efficiency
Orange Business team made sure that all the campaign management processes – which used to be implemented on external tools – were now all centralized in one solution in a coherent manner. On top of that, it ensured that the multichannel approach was much more systemic, speaking with one, personalized, voice over in its different media.
The most talented internal staff members were then selected & trained.
Some benefits from the adapted campaign management environment.
- Enhanced Nespresso’s internal messaging control & budget efficiency
- Boosted image coherence on a group level
- Tailored & relevant customer messaging across the globe