Enhancing customer relations with data-driven omnichannel solutions
Consumers have an abundance of choice today, and retailers must ensure they have the right experience in-store but also persuade them to return time & time again. Carrefour was looking to be supported in their Omnichannel customer vision.
Carrefour uses data-driven solutions to enhance customer engagement, personalise marketing, and streamline operations efficiently.
Driving customer loyalty through data-driven omnichannel goals
We established a multidisciplinary team to support the existing teams in a number of areas: Big Data Analytics, Customer Engagement and CRM. The solutions implemented include:
Cloud Big Data Platform
Data APIs capabilities
Analytical & Business Insights
Real-time Data Warehousing
Direct Campaign tool
Data-driven solutions for enhanced marketing and customer insights
We established a multidisciplinary team to support the existing teams in a number of areas: Big Data Analytics, Customer Engagement and CRM. The solutions implemented include:
- Cloud Big Data Platform
- Data APIs capabilities
- Analytical & Business Insights
- Real-time Data Warehousing
- Direct Campaign tool
Which results in higher conversion rate, a minimization of IT intervention, a report from end-to-end customer behavior reports and a simplified marketing maintenance & optimization of content management.